Hi, I'm Kristen Williams.

I am a Product Designer operating within the B2B SaaS space. While I have also enjoyed building at the intersection of software and hardware, I have a passion for products that improve lives by providing support for personal agency and democratizing access to information.

My design work.

Datavant

Practical applications of predictive and generative AI models in a medical record repository.

VIEW THE CASE STUDY

PUBLIC PRODUCT PAGE

My Role

Product Designer

Main Goal

Add value for users and give sales a differentiated product to demo in a crowded market.

Fathom5

Developing an interface to convey the value of a maritime domain awareness system integrating sensors powered by a wave energy generating buoy.

VIEW THE CASE STUDY

My Role

Product Designer

Main Goal

Surface the value of the system by creating controls and interactions for various sensors.

Gig Finance

Gig Finance (gigfinance.org) provides a retirement calculator to help freelancers determine the best retirement account option for themselves. I redesigned the calculator for this process.

VIEW THE CASE STUDY

My Role

Associate Product Designer

Main Goal

Redesign the calculator experience so that users are inspired to open a retirement account soon.

Gig Finance

Gig Finance (gigfinance.org) provides a retirement calculator to help freelancers determine the best retirement account option. I redesigned the landing page for better conversion.

CASE STUDY COMING SOON

My Role

Associate Product Designer

Main Goal

Redesign the landing page for better conversion and understanding of value proposition.

Circulo

A user research and concept validation project to learn about and combat the effects of social distancing.

VIEW THE CASE STUDY

My Role

User Researcher
User Experience Designer

Main Goal

Develop an MVP to encourage & motivate the maintenance & strengthening of one’s social circle.

PROJECTS